Almost everyone has a mobile phone of some type these days. While most people use these devices to stay in touch with friends, family members, and colleagues, in the 21st century cellular devices can also be an excellent platform for businesses that are looking to market their products or services to customers. SMS, or short message service, is used by billions of people around the world, which means SMS marketing can do wonders for getting your company name out and converting more sales. There are several reasons why SMS marketing holds tremendous value for any business. API integration
Extremely High Open Rate
In a survey conducted by Single Point, it was shown that SMS open rates are greater than 99%. What’s more, 90% of all SMS correspondence is read within three minutes of it being sent. Compare that to e-mail marketing statistics published by Mail Chimp, which show that even in the industries with the highest open rates, less than 50% of e-mails in a marketing campaign were opened by the recipient. This makes marketing through SMS much more effective when it comes to actually reaching prospects.
SMS messages are sent very quickly, and get right to the intended recipient. There is no need for you to worry about spam filters stopping people from getting your messages or not having your e-mails read when people are not at their work computer. A large number of people have their phones with them during every waking moment, and statistics show that their phone 150 times a day. SMS marketing help the average smartphone user checkss you directly connect with prospects through a communication platform that they place high value on.
High Conversion Rates
Metrics show that SMS conversion rates are extremely favourable to businesses when those messages are sent after a relationship has been established. Leads360 published a study that showed that the conversion rate of an SMS sent after contact with a lead was over 110% above the average conversion rate when leads are contacted by other means.
Ease Of Opting In And Out
With many traditional forms of advertising, prospects have to send their name, e-mail address, phone number, and other types of information that can take some time to input into forms or mail to your business. Through SMS Marketing, prospects only have to message a code to a particular number and they can opt in and out of text message marketing from your business. There is little personal information required to receive marketing updates from a company through SMS.
With SMS marketing, your business is free to send an SMS to an entire list of people, or restrict this marketing to a specific group of people. This type of flexibility is great for small businesses that are only looking to target a certain segment, such as customers that have bought a particular type of product or service. There are endless ways to customize the group of people that you are targeting through SMS marketing.
Marketing is a field that is constantly shifting. The best marketing practitioners are the ones that understand how to keep up with these changes and take advantage of the latest techniques, such as SMS, that will make their business well known amongst the right target audience. SMS marketing can help any business gain exposure by appealing directly to the proper base of people to help turn prospects into new customers and drive up overall revenues.