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Google mobile app analytics - feature comparison
There has been quite a lot of buzz over the past few weeks after Google launched its new analytics platform for mobile apps to the general public. It had been in Beta for a while, and our team here at App Insights had been testing out the system.
As Google's offering grows in both features and popularity, the number one question coming from potential customers will no doubt be "What's the difference between App Insights and Google mobile app analytics?", and "Why would I pay for your service when Google offer it to me for free?". To help answer both questions as simply as possible, we have put together a quick feature comparison table; feel free to share this with your colleagues and friends!
| Feature | App Insights | Google Analytics |
|---|---|---|
| Detailed, easy to use, "out of the box" analytics. | Yes | Yes |
| Unlimited, personal, direct support by email/telephone | Yes | No |
| Daily data limit | Unlimited | 50,000 without limitation |
| Custom event tracking allowing you to track any event in your app | Yes | Yes |
| Exportable customised report tables | Yes | Yes |
| Customisable graphs and charts | Yes | Limited to specific metrics categories |
| Real-time tracking | Yes | Yes |
| Separation of 'in development' versions, preventing inaccurate data | Yes | No |
| Share your analytics reports with clients and co-workers | Yes | Yes |
| Dedicated client interface giving your clients online access to data related to their app | Yes | No |
| Accurate time-stamping of data for offline devices | Yes | Yes |
| Batching to save on battery and connection overhead | Yes | Yes |
| Secure | Yes | Yes |
| Data is owned by the App Developer | Yes | No |
| Available for iOS and Android | Yes | Yes |
| Developed from the ground up specifically targeted at mobile applications | Yes | No |
| Google account not required | Yes | No |